Here is an important subject that is often overlooked – even though internal brand alignment is the magic bullet of every organization, whether corporate, non-profit, small or large business. For a quick ’skim off the surface’ introduction to this topic, the following link might be of interest to some.
Keeners who want to read on might want to check out the articles ‘Exposing your brand internally’ and ‘Promoting brand allegiance within’, as found on brandchannel.com.
Even though these case studies feature commercial product branding, they draw a good picture of how important internal brand management and employee involvement are to an organization’s success. The living, breathing brand, so to speak.