Taking Genome BC on the Road

Genome British Columbia’s new booth was a standout at BIO International – a huge biotechnology conference held in Chicago, May 3 – 6, and attended by industry leaders from 65 countries.

The 10 x 10 exhibit was just one component of our on-going brand renewal for Genome BC. The organization, which marks its 10th anniversary this year, is well known in the scientific community, but needs to reach a wider audience. Over the past year, Signals has been refreshing the Genome BC brand, with a view to making its work more accessible and relevant – in BC, Canada and internationally.

We designed the booth, marketing materials, newsletter and a new website to demonstrate that Genome BC-funded research has the potential to offer solutions for global challenges in healthcare, food supply, energy and the environment. In all communications, clear messaging is supported by strong, appealing visuals that represent the areas where Genome BC’s work can have an impact.

The new website, which also launched in May, has been getting rave reviews; check it out at www.genomebc.ca