All across the world social media junkies and bloggers have been posting up a storm, today is Blog Action Day 09. The theme is Climate Change. But it is not about how one blog make a difference, with 8,000 blogs and an estimated combined readership of 15 million people, today’s online event will touch so many spheres of influence. CNN is billing today’s event “as the largest-ever social change event on the Web.”
As designers and communicators who work with our clients from the inception of projects we guide them in strategics shifts in both materials and messaging – we can contribute to more sustainable solutions for the future.
For years now Signals has encouraged wiser paper choices, seeking the best FSC certifications, the highest recycled content and more. The days of the french fold are over folks! In our business practices Kosta has used sustainable building materials such as bamboo as much as possible.
Lately we’re able to peruse not just wiser paper options, but almost no paper options. The BC Cancer Foundation, always a pioneers in donor relationships needed to reach more people without printing massive physical reports and reducing mailing costs. We helped them create their full Report to Donors online. Their required printed companion piece was reduced dramatically in size and quantities. While the donor lists, video’s and photographs are shared all over the province online.
For more information on today’s Blog Action Day you can follow @blogactionday on twitter or search for #BAD09 and see what the buzz is all about.