By Barbara Reinhold
Monster Contributing Writer
Rule number one is clear, but very counterintuitive: Don’t ever, ever hire somebody just like yourself. Why not? Because from the beginning of time, executives have been unconsciously cloning themselves, stocking the shelves with vanilla young men from impressive schools. And what has happened to executives and companies that did that? As management guru Rosabeth Kanter observed, they often sink into the soft sand of irrelevance as the rough waters of current reality wash over them.