Getting Started On Your Employer Branding
By Holly MacDonald, Spark & Co: People Strategies for Business,
Signals Associate
Given the current labour market, you find yourself thinking about your brand as it appears to employees and prospective employees. And you’ve looked at some of the company’s hiring statistics. Your turnover rate in the sales division is high… too high. Or you’ve added up the expenses to the organization of searching for that senior manager, realizing that the cost is tremendous (but the senior manager isn’t.) You’re wondering where to start or what to do next. Firstly, it’s important to remember that this is a long-term strategy and you need to have courage to execute it. It may mean letting go of current practices and long held beliefs. Secondly, you need to make sure that you’re committed to this approach. The key to successful brands is consistency, which requires follow through and sometimes even policing. Lastly, you need to treat this like a craft – part science, part art.
