A couple of years ago, cancer fundraiser, Nick Locke talked with the Signals team about the branding needs of a fledging Canadian not-for-profit with a big goal: to help reduce the cancer burden in resource-challenged countries and reduce the suffering of people with cancer in these countries.
Over the past few years, Signals has done lots of work in cancer control in Canada and we’re proud of the impact we’ve made. But the reality is that three quarters of the world’s cancer burden remains in the developing world. So our interest was piqued.
Headed by Canadian cancer expert, Simon Sutcliffe and supported entirely by a dedicated team of volunteers, this not-for-profit is the Canadian branch of a group called the International Network for Cancer Treatment and Research (INCTR)… a name that doesn’t exactly roll off the tongue or connect with the intended audience: donors.
Through the Signals Brand DNA process we renamed the organization: Two Worlds Cancer Collaboration, which reflects the fact that there are currently two worlds in cancer control — one with resources and one without. A visual brand, fundraising materials and a website followed. The new site, which recently launched, features the work of yet another volunteer, photographer, Chuck Russell who created a series of photo essays that communicate the desperate need.
We continue to support Two Worlds Cancer Collaboration and encourage you to find out more about the organization.
Click here to find out how you can donate or get involved with Two Worlds.
Recognized globally, World AIDS Day is an opportunity for people and organizations around the world to unite in the fight against HIV and AIDS. It’s an important day for Signals because for more than 20 years we’ve worked hand-in-hand with a number of incredible organizations and initiatives that are deeply involved in Canada’s response to HIV and AIDS. Today we reflect on some of that work…
In the early 90’s, near the beginning of the Canadian response to HIV, we branded the BC Centre for Excellence in HIV/AIDS and the Canadian HIV Trials Network. In 1996, we did the conference branding and were the Agency of Record at the XI International Conference on AIDS in Vancouver. This conference brand featured the work of local artist, advocate, and Signals’ friend, Joe Average.
We branded the Canadian Association for HIV Research 2000 and in 2009 we helped them roll into the digital age with a website and new look and feel. We continue to work with them every year in a support capacity to help display the work and presentations coming out of annual CAHR Canadian Conference on HIV/AIDS.
In 2006, we developed conference branding, a communications and marketing strategy, website and all conference publications at the 17th International Conference on the Reduction of Drug-Related Harm held that year in Vancouver.
And in 2007, we branded the Canada-Africa Prevention Trials (CAPT) Network, a network formed in partnership with HIV researchers and governments in Uganda and South Africa to expand life-saving HIV clinical trial activities beyond Canada.
Today as we reflect on the work we’ve done in this field, we also take a moment to remember our close friends who we’ve lost to this disease, and continue to honour our friends, clients and colleagues working collectively towards an HIV and AIDS free world.