BC Women’s Power to Push

Client: BC Women’s Hospital & Health Center
Challenge: Educate women about alternatives to cesareans
Solution: A comprehensive website helped pregnant women understand the options available to them in BC. Nine brochures in five languages, banners, posters and a very successful social media rollout helped spread the word.

Visit Site: http://www.powertopush.ca/

Find Power to Push on Twitter

Friend Power to Push & Best Birth Clinic on Facebook

Power to Push: Helping pregnant women understand the options available to them in British Columbia.

This campaign and clinic has a very specific mandate — to reduce the rate of cesarean sections in BC to improve the health of moms and babies.

Working with BC Women’s Hospital’s Cesarean Task Force, Signals used our research and discovery process to bring a diverse group of stakeholders to consensus on what their birth education project could accomplish.

Signals characterized their audience (women aged 20 – 35) and named the campaign and the clinic. The campaign materials were distributed to health care providers province wide. The name, “Power to Push” was the most controversial on Signals’ shortlist, but the client realized it would allow us all to tell a story about pushing for the best birth, which is not a cesarean birth in many cases.

Now that’s what we call a campaign worth labouring over!