A couple of years ago, cancer fundraiser, Nick Locke talked with the Signals team about the branding needs of a fledging Canadian not-for-profit with a big goal: to help reduce the cancer burden in resource-challenged countries and reduce the suffering of people with cancer in these countries.
Over the past few years, Signals has done lots of work in cancer control in Canada and we’re proud of the impact we’ve made. But the reality is that three quarters of the world’s cancer burden remains in the developing world. So our interest was piqued.
Headed by Canadian cancer expert, Simon Sutcliffe and supported entirely by a dedicated team of volunteers, this not-for-profit is the Canadian branch of a group called the International Network for Cancer Treatment and Research (INCTR)… a name that doesn’t exactly roll off the tongue or connect with the intended audience: donors.
Through the Signals Brand DNA process we renamed the organization: Two Worlds Cancer Collaboration, which reflects the fact that there are currently two worlds in cancer control — one with resources and one without. A visual brand, fundraising materials and a website followed. The new site, which recently launched, features the work of yet another volunteer, photographer, Chuck Russell who created a series of photo essays that communicate the desperate need.
We continue to support Two Worlds Cancer Collaboration and encourage you to find out more about the organization.
Click here to find out how you can donate or get involved with Two Worlds.